Yesterday, 34 state attorneys general, including Washington's, and the San Francisco city attorney, filed comments responding to the Federal Trade Commission (FTC)'s proposed settlement with the makers of Four Loko regarding deceptive marketing of the flavored malt beverage.
The FTC was commended for recognizing that the marketing of these super-sized drinks as single servings is misleading because one can contains the alcohol equivalent of almost five beers. The FTC was also called on to adopt additional measures to address the safety risks presented by Four Loko, such as limiting its alcohol content to no more than two servings of alcohol per can.
