In northeast Seattle, 90% of parents think that it is NOT OKAY for teenagers to drink alcohol, even if they don't get drunk. The norm among parents in our community is that underage drinking is unacceptable.
Here are some examples of a social norms marketing campaign targeting parents done by The Brick House Community Resource Center in Massachusetts:
While the Prevention WINS coalition is not doing a social norms marketing campaign, we can still use social norms messages as we communicate with others in our community. While it's important to let people know that our underage drinking rates continue to be higher than the state average, it is also important to let people know that MOST of our kids do not drink and that MOST of our parents do not think underage drinking is okay. These are powerful messages.