Fear-based prevention?

Lately, I've been reading a lot about how fear-based prevention efforts don't work.

Most recently, I read an article written by Dennis Embry, PhD entitled "Why Don't Scary Pictures and Stories Stop Dangerous ATOD Behavior?" (ATOD = Alcohol, Tobacco, and Other Drugs)

Other resources that have come through my Inbox are:

Don't Do It! Ineffective Prevention Strategies

How to Make Prevention More Powerful

Since I mentioned Dr. Embry above, I will take this opportunity to provide some links to videos on YouTube that feature him talking about free prevention strategies that have been proven to work -- he calls them "kernels". Topics include:

Kernels and Teens

Kernels and Prevention Policy

Kernels for the Community