As I was preparing for tomorrow's Parenting Social Norms Workgroup meeting, I came across the Centers for Disease Control and Prevention's (CDC) webpage: Gateway to Health Communication & Social Marketing Practice. As I browsed through the site, it struck me that many community organizations could use the information and tools provided through it to better communicate about health-related topics.
Some of the tools I found especially helpful are:
-- Audience Insights, papers that provide analysis of certain populations to plan for effective communication strategies. Audience Insights include reaching tweens and reaching teens.
-- a Social Media Toolkit.