Every year, the
Marin Institute hosts a
Free the Bowl contest, a national competition to raise awareness about beer ads shown during TV sporting events, and especially during the Super Bowl, that are inappropriate for millions of young viewers who watch the event. Youth from around the country submitted short videos about the effect beer ads have on underage drinking and the amount of ads they see during the Super Bowl. As one of the winning entries noted, "Why do we have to watch the best game of the year and watch these (beer ads), too?"
This year's winning videos, along with all entries, are now posted on the
Free the Bowl website.
