The Orchard Middle School Youth Alcohol Prevention Coalition recently launched a six-month social norms campaign in their community (Wenatchee). The billboard pictured here is part of that campaign.
Like in NE Seattle, most Wenatchee parents monitor their children, a positive social norm that prevents underage drinking.
The Orchard coalition is one of the twelve funded by a SPF-SIG grant from the Washington State Division of Alcohol and Substance Abuse. The NE Seattle coalition is also one of those twelve communities.
For more information on social norms marketing campaigns, check out the Most of Us project.