Binge drinking and alcohol consumption in general is higher among adolescents who own alcohol-related t-shirts, hats, and other marketing items, according to researchers at Dartmouth college.
The lead researcher said, "You can't say any longer that these items are just a marker of kids who drink. It really underscores the importance for policies that restrict the scope of this marketing, so that these products aren't reaching teens and influencing drinking behaviors."
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