Lately, I've been reading a lot about how fear-based prevention efforts don't work.
Most recently, I read an article written by Dennis Embry, PhD entitled "Why Don't Scary Pictures and Stories Stop Dangerous ATOD Behavior?" (ATOD = Alcohol, Tobacco, and Other Drugs)
Other resources that have come through my Inbox are:
Don't Do It! Ineffective Prevention Strategies
How to Make Prevention More Powerful
Since I mentioned Dr. Embry above, I will take this opportunity to provide some links to videos on YouTube that feature him talking about free prevention strategies that have been proven to work -- he calls them "kernels". Topics include:
Kernels and Teens
Kernels and Prevention Policy
Kernels for the Community