Free webinar: social marketing, social norms, social media and substance abuse prevention

The Substance Abuse and Mental Health Services Administration is offering a free webinar as part of their series on environmental strategies for substance abuse prevention:

Social Marketing, Social Norms, Social Media, Social What?
December 13, 2011
3:30-5:00 p.m.

The strategies and evidence that support different prevention practices often get confused, severely limiting the effective implementation of these approaches. Learn about the differences between some of the more common and evidence-based prevention strategies, including social marketing and social norms, as well as how new tools like social media fit in to the mix. This webinar will leave you with new tools, a better understanding of your prevention arsenal and the energy to make positive behavior change a reality.

Key topics will include:
-Social Marketing, including branding strategies
-Social Norms
-How to select the right approach
-Differentiating between a tool and an approach
-How to select the right tools for your approach
-How Social Media fits in most effectively

To register, click here. 

What is "environmental" prevention?

A term that people involved with underage drinking and youth substance abuse prevention hear a lot these days is "environmental strategies". These types of strategies are aimed at changing the environment in which substance abuse can occur. It's more than a one-time program, it's changing the community in which we live. By altering the environment in our neighborhoods, we can impact behaviors and decisions regarding substance abuse.

Learn more for free and from the comfort of your own desk . . .

The Path to Community Change
A free webcast program
Thursday, March 26, 2009
10:00 - 11:00 Pacific Time

Learning Objectives:
1. Learn what an environmental strategy is and how to implement them.
2. See how applying environmental strategies can impact substance abuse.
3. Discover why it takes a group to implement true change.
4. Learn the seven strategies to affect community change.

Register by clicking here.

CADCA previously did some webinars on environmental strategies. Here are a few resources they provided:

PowerPoint on Environmental Strategies
A new publication about environmental strategies
"Roots of Environmental Strategies: A Public Health Model"
Example of a community implementing environmental strategies